Let’s start with the obvious – THIS IS A MUMMY:
Now, let’s jump to summer movie season 2017 – and let me point something out:
THIS IS NOT A MUMMY!
THAT is a young woman wearing a designer outfit that has been styled to perfection – those aren’t rags – and that is NOT a Mummy!
“The Mummy” Unravels At The Box Office!
No knock against Sofia Boutella, but when Universal made the disastrous decision to make “The Mummy” a hot young woman they ruined this movie franchise – and the box office disaster that followed proves it!
Tom Cruise stars in the movie, which tried to take a classic horror character and morph it into a “Raiders Of The Lost Ark” knockoff – Cruise doesn’t deserve the blame for this box office flop: the idea of putting him in a “Mummy” movie made sense – but why choose a young woman as the “evil Mummy?”
Ridiculous!
As I said, this is just not a Mummy – and why do I want to watch this young woman wreck havoc on Tom Cruise? Absolutely mind-boggling that this is what they came up with to revitalize this:
The film opened to just over $30-million in the US, and even with the international box office being a huge part of any film’s success, this number is a disaster.
The Hollywood Bible Variety has a story on the Cruise disaster, listing the many issues he Actor is facing now:
http://variety.com/2017/film/box-office/the-mummy-box-office-analysis-tom-cruise-1202461943/
And it’s just the latest in a summer filled – so far – with box office bombs! Need a reminder? Here are two huge box office bombs already this summer:
“King Arthur” was a costly flop to begin the summer box office – it cost more than $175-million and has barely grossed $35-million in the US! The raunchy update of “Baywatch” was a disaster as well – and then we have two long-running movie series that released new versions to lackluster box office in the past few weeks:
The latest “Pirates” installment is doing the worst in the series, and the latest “Alien” movie is also under-performing – and trust me folks, there are MORE BOMBS ON THE WAY.
The lack of any originality in Hollywood is driving away moviegoers – pointless remakes, lifeless “latest installments” of movie series that have worn out their welcome – and awful reviews don’t help! Beware there is much more to come this summer…
Empty theaters are the result of bad – or unnecessary – films being made with a cynical attitude that “kids these days will watch anything” – but they won’t…I also shared a story about how you can lose $812-million in a single year, thanks to films like this:
The completely unnecessary remake of “Ben Our” was a huge bomb last year – click here to see the list of films that helped Hollywood lose $812-million dollars!
Tom Cruise doesn’t deserve the blame for the “Mummy” debacle, but he has seen his star dim in the last few years:
The superstar used to open films in the $100-million range – that’s been cut in half…here is a look at Tom Cruise and his box office trajectory in Hollywood:
https://johnrieber.com/2014/06/08/edge-of-oblivion-tom-cruises-superstar-swan-dive/
Finally, two of the 80’s biggest stars have also seen their box office evaporate:
Here is a look at the downward careers of two of our biggest stars:
Let me know if you actually went to see “The Mummy!”
